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our mission

Creating the world’s most innovative and admired fashion businesses

what we do

TechStyle Fashion Group is a fashion incubator with a proven track record of building and scaling digital-first, membership-based brands. Our platform has successfully developed and exited some of the world’s most renowned fashion brands, including Fabletics, Savage X Fenty and global fashion brands, JustFab, ShoeDazzle and FabKids, which have spun off to become three independently-operated, high-growth businesses.

our companies

how we do it

The TechStyle platform sits at the intersection of Silicon Valley and Fashion Avenue where design, technology and innovation combine to deliver brands built for the 21st century. As one of the world’s most successful fashion incubators, our approach reimagines fashion retail by integrating data science, personalization and membership commerce into every aspect of brand building.

our model

Our evolution



TechStyle Fashion Group was one of the first companies to build, launch and scale brands online,  starting in the fast-fashion footwear category. From there, we expanded into apparel, accessories, women’s and men’s activewear, intimates and kids.  Our exceptional growth is fueled by our ability to incubate new brands, extend product lines, expand internationally and innovate repeatedly in omni-channel commerce.

10/2015 - 2,000,000 Active Members
10/2016 - 4,000,000 Active Members
12/2017 - 5,000,000 Active Members
2/2020- 5,500,000 Active Members
our culture

Social Responsibility

Our goal is to reimagine the fashion business in ways that enhance the lives of our customers and of all those involved in our products’ creation.


What’s new
with us

14 Apr 2021

Brides: Savage X Fenty Releases First-Ever Bridal Collection

Rihanna is giving the people what they want! by Tessa Petak | Apr 14th, 2021…

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7 Apr 2021

Business of Fashion: SVP of Retail Ron Harries On Post-Pandemic Stores

Take a look inside the post-pandemic store   by Cathaleen Chen | Apr 7th, 2021…

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